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This is an example of the process I go through in creating a logo.

Step 1: Consider the product, the audience and the client to determine what needs to be communicated. The goal then is to achieve this in the most simplistic, elegant way.

JackStilts is a new company that lifts houses for renovation and most often adds a basement to increase living space in the growing Portland area.

Step 2: Above is 6 of the logos that I liked best.

Step 3: I worked it down to 3 favorite and tried out the proposed color variations on them.

Step 4: After re-evaluating the color and reviewing the 3 finalist. this was the final approved logo. Viola!